Contributors and Reviewers
Market Proof Lab uses contributor and reviewer attribution to make research accountability visible and inspectable. The Lab's proof-first model extends to its team structure: named editorial team members and independent reviewers are identified, with credentials publicly documented. Named expert reviewers are added only after credentials, scope, and conflict disclosures are documented and independently verified.
Current editorial team
David Okonkwo
Responsible for Market Proof Lab's editorial standards, methodology governance, proof-first operating model, and the integrity of every research output published under the Lab's name. Former Head of Research, S&P Global Market Intelligence. MBA, Wharton.
Dr. Ravi Mehrotra, PhD
Oversees evidence methodology, proof framework design, and validation quality standards. Designs the proof criteria applied in every Lab validation output and sets the evidentiary threshold for verified proof versus unverified assertion. PhD, UC San Diego. Former researcher, Oracle Research Lab.
Nadia Petrova
Manages editorial production, source verification standards, and content integrity review. Responsible for ensuring published outputs conform to the Lab's proof methodology before release. Former Deputy Editor, Bloomberg Technology. BA Political Science, Georgetown.
Market Proof Lab Editorial Desk
Used for proof reports, validation frameworks, and market signal analysis produced through the Lab's documented methodology by the core editorial team rather than a named outside contributor.
Independent reviewer roles
Market Proof Lab supplements its internal editorial team with named independent reviewers for disciplines where external expertise materially improves the defensibility of the Lab's research design and implementation criteria. Two reviewer roles are currently proposed and pending confirmation.
Dr. Alejandro Reyes, PhD
Market Research Design Reviewer. Associate Professor of Marketing Research, IESE Business School Barcelona. Proposed scope covers research design frameworks, validation methodology, and evidence classification standards. Does not review vendor-specific claims or market conclusions.
Sarah Nakamura, MBA
Operations and Implementation Reviewer. Former VP Product at SAP. 15 years enterprise software. Proposed scope covers implementation criteria, operational readiness frameworks, and decision scenarios from a practitioner perspective. Does not review methodology documentation.
Reviewer profiles are activated as Active on the Lab's roster only after identity, credentials, review scope agreement, and conflict disclosures have been documented and independently verified. Profiles marked "pending confirmation" indicate that the Lab has identified and engaged these reviewers — not that they have reviewed or endorsed any published Lab output.
Contributor and reviewer criteria
- Real identity and credentials must be verifiable through publicly accessible sources. The Lab does not publish reviewer profiles for candidates whose credentials cannot be independently confirmed.
- Reviewer scope must be defined and limited to categories the reviewer can meaningfully evaluate. Broad endorsements are not acceptable as a substitute for defined review scope.
- Conflicts, advisory relationships, affiliate arrangements, vendor ties, or material commercial interests must be fully disclosed before any review engagement begins. Reviewers with undisclosable conflicts in a category do not review research covering that category.
- Reviewer input should improve the accuracy and defensibility of the Lab's proof frameworks and criteria — not function as decorative authority or marketing for the reviewer's affiliated institutions.
- Named reviewer profiles must include biography, review scope, what is explicitly out of scope, conflict disclosure, and the current status of the review relationship. Profiles are updated when any of these elements change.
- Proof standards applied to reviewer-reviewed outputs are the same as those applied to all Lab outputs. Review does not substitute for the Lab's own evidence collection, proof framework design, and validation process.
Apply or suggest a reviewer
Market Proof Lab welcomes reviewer suggestions from academic researchers, independent practitioners, and domain experts whose credentials and proposed scope are relevant to the Lab's active proof disciplines: vendor proof analysis, market signal review, trust signal benchmarks, and proof framework development.
Send reviewer applications and suggestions to editorial@marketprooflab.com with the following information:
- Full name and verifiable public profile link
- Relevant credentials and institutional affiliation or independent status
- Proposed review scope — which methodology elements, proof disciplines, or operational criteria you are qualified to review
- Conflict disclosure covering relevant commercial, advisory, or financial relationships
Reviewer applications are reviewed on a rolling basis. Acceptance depends on credential verification, relevance to active proof disciplines, and absence of undisclosable conflicts. See the reviewer standards page for the full verification process.